Lottery.com

Bringing the lottery to your fingertips with simple, safe, and fun play.

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Overview

Lottery.com is a leading mobile platform that brings the world of lotteries to your fingertips. Designed to make playing easy, secure, and fun from anywhere, the iOS app connects users to their favorite games with real-time results, seamless ticket management, and exclusive content.

As Design Lead, I guided the digital product design process, reimagining the iOS app’s gameplay experience, navigation, and payment flows. My focus was on creating a streamlined, user-friendly journey that balanced simplicity, trust, and engagement to make lottery play more intuitive, enjoyable, and fun.


New Trade.gov Homepage

Improved Lottery.com iOS Mobile app



Challenge

Lottery.com’s iOS app made it possible to play popular lotteries anytime, but the experience wasn’t keeping pace with user expectations. Players struggled with a confusing navigation structure, lengthy payment steps, and a gameplay flow that felt outdated. These friction points not only slowed users down but also reduced trust—critical in an app that handles financial transactions and sensitive data.

Objectives

To reimagine Lottery.com’s iOS app as a seamless, trustworthy experience. By streamlining gameplay, clarifying navigation, and modernizing payments, the goal was to make play faster and more intuitive while building user confidence and creating a scalable design system for future growth.


Role

Design Lead
Digital Product Design



Duration

May - November 2022 (8 weeks)

Tools

Miro, Figma, Mixpanel, UserTesting, Google Analytics

New Trade.gov Homepage

Old Lottery.com iOS Mobile app

Discovery

I combined user research with data-driven insights to understand how users interacted with Lottery.com’s iOS app. I used a mix of research methods—competitor benchmarking to spot industry standards, app store review analysis to capture unfiltered feedback, review Mixpanel analytics, and run usability testing via UserTesting.com to uncover user's goals and frustrations.

Watching how users navigated the app, purchased tickets, and completed payments helped highlight both the strengths of the experience and the most significant pain points.


Discovery


Key Findings:

  • Players wanted a faster, simpler path to gameplay, with fewer steps and clearer guidance.
  • Navigation felt unclear and cluttered, making it difficult to find core features.
  • Payment flows lacked trust signals and efficiency, leaving users hesitant during checkout.
  • Users looked for real-time visibility of jackpots and upcoming draws to stay engaged.

Ideation & Concepting

In this phase, I translated user insights into tangible design directions for the Lottery.com iOS app redesign. Guided by the research findings, I explored multiple concepts through sketches and user flow diagrams to address pain points around gameplay, navigation, and payments.

This exploratory process allowed me to experiment with structure, hierarchy, and interaction patterns—narrowing down ideas that balanced user needs, business goals, and technical feasibility before moving into detailed wireframes and prototypes.




User Journey Scenarios (Figma)





Human-Centered Collaboration (Miro)

Wireframe & Prototype

I translated research insights into low-fidelity sketches and user flows that clarified the app’s structure and key interactions. These evolved into high-fidelity wireframes and interactive prototypes, where I introduced a refreshed visual style and improved usability across core tasks.

During this phase, I also developed and maintained the Lottery.com Design System, which included the style guide, components, tokens, and typography—ensuring consistent and scalable UI elements across the redesign.




Low Fidelity Wireframe & Prototype





Site Map





Style Guide & Components



Key Screens










High Fidelity Wireframes

User Testing & Iteration

I validated the redesigned experience through focused usability tests using UserTesting.com and Mixpanel insights. By observing how users completed key tasks—like selecting a game or checking out—I measured clarity, efficiency, and overall ease of use. Key metrics included task success, time on task, and navigation patterns.

User feedback directly informed rapid design refinements, helping streamline flows, clarify labels, and strengthen visual hierarchy. Each iteration brought the app closer to a smoother, more intuitive experience grounded in real user behavior.




User testing - Methodology





User testing - Quantitative Results





User testing - Qualitative Results





Iterations based on feedback

Impact and Results

The redesign of the Lottery.com iOS Mobile app delivered meaningful improvements across user experience, product performance, and business outcomes. By simplifying gameplay, modernizing the visual design, and streamlining core flows like navigation, payments and checkout, the new app created a faster, clearer, and more trustworthy experience for users.

These enhancements directly translated into measurable gains across engagement, efficiency, and conversion.


+35%

improve on Gameplay completion, enabling quicker participation and higher repeat plays

90%

of users completing tasks on the first attempt. Navigation clarity increased

42%

increase on time to purchase, making checkout faster and more seamless with Apple Pay integration






Improved Lottery.com iOS Mobile app



Key Learnings & Next Steps

Redesigning the Lottery.com iOS Mobile app revealed how powerful clarity, guidance, and trust can be in a high-stakes experience like lottery gameplay and payments. Key learnings included the value of simplifying core flows—small usability improvements created meaningful gains in speed, confidence, and completion rates.

Continuous user feedback also reinforced the importance of testing early and iterating often, especially when introducing new visual patterns or payment options.

Next Steps:

  • Expand the design system to support additional game types and new UI patterns
  • Enhance personalization based on user behavior and play history
  • Explore new features such as real-time draw notifications and jackpot alerts
  • Improve account insights with clearer history, statuses, and winnings visibility
  • Conduct ongoing usability testing to validate enhancements and guide future iterations

Thanks for reading!

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